Health & Wellness Innovation Lab
Content Development
As a sub-contractor of Care Innovations (formerly an Intel company), we led the development of a 12-month continuous multimedia, devices, and visitor engagement content for this world's largest retailer
The Challenge
- Establish Walmart leadership as a pragmatic health and wellness innovator aligned to their “Save Money. Live Better.” mission and target market
- Drive a highly differentiated and consistent story-telling approach for Innovation Lab visitors
- Design, develop, and produce display and visitor engagement content mapped to each Innovation Lab Zone
- Make specific recommendations for the acquisition of new consumer-grade medical and instrumented home devices to support the content plans
The Strategy
- Research, recommend, and publish a Content Calendar aligned to audience demographics, medical conditions, comorbidity, awareness, and seasonal criteria
- Bring together consumer-centered, visitor-centered, and host-centered experience design
The Work Product
- 12-month content calendar including 29 medical conditions and wellness themes, and four seasonal conditions
- 60 thematic videos
- 12 interactive connected technologies multimedia apps
- Monthly executive briefing mobile app
The Win
World-class digital health and wellness innovation storytelling
American College of Cardiology Win
National Cardiovascular Data Registry
American College of Cardiology's National Cardiovascular Data Registry (ACC-NCDR) was created as an exploration into strategies for improving cardiovascular care through the use and application of clinical data
The Challenge
A software development SMB engaged us to help it win a competitive bid against a major systems integration corporation on ACC's outsourcing RFP to design, build, implement, market, and run NCDR's operations
The Strategy
Establish credibility and trust in the SMB's highly differentiated cross-functional clinical, operations, and medical informatics expertise
The Work Product
Strategically superior proposal and communication throughout the bidding cycle
The Win
R&D Ribitzky's SMB client won ACC's NCDR outsourcing contract
To date, the world’s top cardiologists are using the NCDR and join a global community of cardiovascular professionals committed to providing quality care and improving patient outcomes.
$85M National Clinical Information System Win
Kaiser Permanente NCIS
SAIC's client Kaiser Permanente (KP) has set out to build an integrated, cohesive national clinical information system (NCIS) with help from multiple software vendors and service contractors
The Challenge
KP issued a two-week, three-track RFP seeking to consolidate the NCIS project under a single systems integration contractor.
The RFP called for:
- Clinical Scenarios UX proposal
- Technology proposal to implement them
- Business proposal to achieve both
Ten clinical scenarios specified increasingly complex patient, population, co-morbidity, and provider situations that evolved from a single visit to multiple encounters over short and long term periods
The Strategy
SAIC engaged R&D Ribitzky to lead a cross-functional Clinical Scenarios UX Track team:
- Clinical Documentation app provider (Oceania)
- Drug Reference & Decision Support solution provider (First Data Bank)
- Clinical Data Warehouse solution provider (Oacis; acquired by Oracle)
- Systems Integration & Program Management Office (SAIC)
The Work Product
- User-centered story-telling strategy
- Ten enterprise class, national scale, multi-venue, longitudinal high-fidelity UX prototypes
- Sales presentation for a two-day review by KP's National Clinical Steering Committee
The Win
SAIC won $85M contract for a National Electronic Health Record (EHR) pilot
The Commercial Healthcare business unit adopted the Clinical Scenarios UX team’s playbook
Patient Experience & Clinical Performance Analytics
Private Equity backed Startup
Clinical, financial, and patient experience Action Analytics project backed by Symphony Technology Group (STG) incubated at Symphony Health Solutions
The Challenge
Transform investor pitch to demonstrable use case app prototypes, detailed technology strategy, and sales collaterals
Illustrate feasibility of integration across M&As, multi-source fragmented data streams, and new product development
The Strategy
Develop high fidelity UX prototypes, solution architecture, and sales presentation for the envisioned GA product set
The Work Product
High-fidelity UX prototypes for cross-functional, multi-venue, enterprise-class workflow scenarios end-to-end for Accountable Care Organizations (ACOs) and Referral Management
Scope:
- Integrated analytics across mandated and custom reporting of clinical, financial, and patient experience KPIs
- Executable action plans
- Multiple inbound data streams
The Win
Private Equity firm funded Symphony Performance Health (later rebranded as SPH Analytics) serving the provider, payer, and ACO markets
SPH Analytics acquired Voyance Health, MDdatacor, IndiGO (Archimedes business Unit) and The Myers Group; and merged with Morpace Health Division
East Africa Digital Health Workshop Win
Ministerial eHealth Workshop
U.S. Trade and Development Agency (USTDA) has set out to organize a three-day ministerial-level eHealth workshop for East Africa community nations in Kigali, Rwanda.
Linking U.S. businesses to global Infrastructure opportunities, USTDA helps companies create U.S. jobs by funding project preparation and partnership building activities that develop sustainable infrastructure and foster economic growth in partner countries.
The Challenge
Business Council for International Understanding (BCIU) engaged us to provide subject matter expertise required to bid on USTDA's RFP
The Strategy
Establish credibility and trust in BCIU's highly differentiated expertise in global eHealth
The Work Product
Superior proposal founded on broad and deep theoretical and experiential eHealth knowledge, educational program design, and cross-functional curriculum development
The Win
BCIU won USTDA's contract to design, organize, and produce a three-day ministerial level eHealth workshop in Kigali, Rwanda
Ministers of Health, Public Health, and ICT and their staff from the six country East Africa member nations Burundi, Kenya, Rwanda, South Sudan, Tanzania, and Uganda were joined by select private sector ecosystem players.
Global Big Data Supply Win
Personalized Long Term Care Predictive Analytics
Big-data machine-learning cluster analytics startup founded to develop long term care predictive analytics, personalized care plans. and outcomes measurement products and services for the public and private sectors worldwide
The Challenge
This predictive analytics startup engaged R&D Ribitzky for help with global research network partnering
The Strategy
- Design a global collaborative research, development, and commercialization program with specific Gives & Gets for all key stakeholders
- Design an all-win IP ownership and sharing strategy
- Negotiate a worldwide exclusive data supply contract
The Work Product
- Program definition
- Term sheet
- Agreement
The Win
Multi-year global exclusive data supply and Joint Go To Market (JGTM) contract